“John Todor has taken complicated psychological concepts and made them easy to understand. Then he shows you how to take advantage of this knowledge for the benefit your company and your customers. Better hope your competition doesn’t read this before you do.”

Joe Beaulaurier, Marketing Manager
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of over fifteen years of integrating the two perspectives into a methodology that delivers the experiences customers value along with sustainable profits and growth for the companies.

He owned and managed a marketing firm with clients that included General Motors, Ford Motor Company and Domino’s Pizza, held executive positions with technology companies, and worked as a CRM analyst. As the Managing Partner of The Whetstone Edge, LLC (www.TheWhetstoneEdge.com), he helps companies implement business strategies that strengthen customer relationships and profitability. Clients range from small entrepreneurial ventures to multi-nationals like Hewlett-Packard.

He received his Ph.D. in Educational Psychology at the University of California at Berkeley and completed post-doctoral studies in cognitive science, clinical neuropsychology and marketing. He is co-director of the Association for the Advancement of Relationship Marketing’s Customer Equity Initiative.
The Author
John I. Todor, Ph.D., uniquely combines two perspectives for developing win-win relationships between companies and their customers. During his tenure as a professor and research scientist at the University of Michigan he investigated how people learn and make decisions. As a business owner, executive and consultant he has faced the realities of turning a profit. Addicted Customers is the outgrowth

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